ANALYTICS & OPTIMIZATION TOOLS

These are tools used for improving website performance based on the analysis of visitors’ behavior.

 

 
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STAFF PICK

“DashThis is great, especially for managing multiple accounts/clients and you can set up dashboards with whatever information that is important to you!” -Anna Sullivan


  • Sum All

    • Sum All sends emails full of useful social data, for free.

    • Channels Supported: Google+, Twitter, Instagram, Facebook, Youtube, LinkedIn, Pinterest

    • Free

  • Webstagram

    • Webstagram helps you understand your Instagram community, better engage with your followers, and find new potential fans. 

    • Channels Supported: Instagram

    • Free 

  • Social Blade

    • Social Blade compiles data and uses the data to make statistical graphs and charts that track progress and growth.

    • Channels Supported: YouTube, Twitter, Twitch, Instagram, Facebook, Dailymotion, Mixer

    • Free

  • Iconosquare

    • Iconosquare helps you learn more about your Instagram posts, community, and how they are engaging with your content.

    • Channels Supported: Instagram and Facebook

    • Free trial available and paid plans starting at $29 per month

  • ManageFlitter

    • ManageFlitter provides you with a set of easy to use tools to empower you to work smarter and faster with Twitter

    • Channels Supported: Twitter

    • Free version available and paid plans starting at $12 per month

  • Minero

    • Gain insights to your Instagram account and your competition.

    • Channels Supported: Instagram

    • Plans starting at $9 per month

  • Cyfe

    • Social media, analytics, marketing, sales, support, infrastructure... monitor everything with Cyfe

    • Channels Supported: Facebook, Twitter, Vimeo, Pinterest, Google+, LinkedIn, Youtube, Facebook, Instagram

    • Free version available and paid plans starting at $29 per month

  • TailWind

    • Discover Content, Schedule Posts, Monitor Conversations, Launch Promotions, and Analyze Results all with TailWind

    • Channels Supported: Pinterest, Instagram

    • Plans starting at $9.99 per month

  • Social Bakers

    • Deliver impact on your community and your business with the most accurate analytics and recommendation suite in the industry

    • Channels Supported: Facebook, Twitter, Instagram, Youtube

    • Plans starting at $20 per month per profile

  • Union Metrics

    • Get the social intelligence you need to make decisions quickly and confidently. With social media analytics from Union Metrics, you can easily adapt to the demands of today’s rapidly-changing marketing landscape and craft a more impactful social strategy.

    • Plans starting at $49 per month

  • Storyheap

    • Schedule and analyze your Instagram Stories and Snapchat Stories

    • Channels Supported: Instagram, Snapchat

    • Plans starting at $49 per month

  • Quintly

    • Track, benchmark and optimize your social media performance with Quintly.

    • Channels Supported: Facebook, Twitter, Youtube, LinkedIn, Instagram, Pinterest

    • Plans starting at $100 per month.

  • Rival IQ

    • Powerful social media analytics software to boost performance, strengthen strategy, and save time

    • Channels Supported: Facebook, Instagram, Twitter, Pinterest, Youtube, Google+

    • Plans starting at $169 per month

  • UnMetric

    • With UnMetric, you can take your competition head on! Analyze and track your competitors social activity and engagement. Also discover and be inspired by successful social content that will help you create your own

    • Channels Supported: Facebook, Twitter, Instagram, Youtube, LinkedIn, and Pinterest

    • Custom Pricing. Free UnMetric Track App available. 

  • Snaplytics

    • Managing multiple accounts for Snapchat and Instagram is time consuming and lacks scalability, Snaplytics makes it effortless.

    • Custom Pricing

  • PixelMe

    • All-in-one marketing platform that lets you create & manage UTMs, embed retargeting pixels, and track your paid acquisition within the same link

    • Free 7 day trial, then offer packages ranging from $24/month-$249/month

  • Key hole

    • Social Media Analytics tool that helps you understand how millions of people engage with your brand, campaigns, and influencers across social media and the web

    • Free 7 day trial, then packages ranging from $44/month-$179/month

  • Buffer

    • Enables you to track engagements and interactions on the posts you’ve shared, so you can see how your content is performing across all your social accounts

    • Packages start from $15/month-$199/month

  • Followerwonk

    • Analytics tool specific for Twitter

    • Aids in identifying bloggers with the highest number of followers, compares accounts on Twitter, analyzes profiles and even tracks the growth of Twitter followers on accounts and the location of the followers

    • Free version available and paid plans starting at $29/month to $79/month

  • Quintly

    • Gain performance insights and optimize your strategy with advanced analytics and competitive benchmarking

    • Free 14 day trial, then custom plans start $300 per month

  • SumAll

    • SumAll is a cross-platform marketing analytics company. The company’s platform combines social media, web traffic, sales metrics and other data to allow customers to track business and social media metrics

    • Free

  • Cyfe

    • Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

    • Get started for free or go premium for $29/month (includes unlimited users)

  • Tailwind

    • Discover content, schedule posts, monitor conversations, amplify reach, and analyze results on Pinterest and Instagram

    • Free trial, then prices start at $9.99/month

  • Brandwatch

    • Brandwatch helps the world’s biggest brands listen to their customers and understand consumer trends

    • Contact for demo and pricing

  • Addictomatic

    • This simple tool monitors the reach of your brand across several social media sites such as WordPress, Twitter, Google, Bing, and YouTube

    • Free or custom pricing available

  • DashThis

    • Cut your Analytics, SEM & SEO reporting time in half. Gather your marketing data in easy-to-use digital marketing reporting dashboard software

    • Starting at $33/month